Save Our Industry

Everyone is complaining about oversupply in Australia, the lowest sales in years for Champagne and changing import patterns in the UK. They are holding forums, amassing the greatest minds in the wine industry, paying millions in market analysis and buying weekly flights to China all in a vane attempt to rectify the problem or hopefully find the miracle solution.

Well put away the podium and stick your wallet back in your pocket, I have the solution!!!

Abolish working on weekends!

I KNOW! Brilliant isn't it?

It came to me last night as I declined the offer of a second bottle of wine because "I have to work tomorrow". There must be Billions of people all over the world saying that exact same phrase every Friday night. Now, lets presume that they didn't have to go to work on that Saturday!          WALA!

We could even market it and have special events to celebrate together just like 'Earth Hour'. We could call it "Happy Hour"! (this just keeps getting better)

In a couple of months the over supply problem would be fixed, people would drink Champagne to celebrate and even the English would start drinking French wine again.

I have scheduled a meeting to discuss this with my boss and can't imagine how he could not agree with me. I suggest you should speak to yours about it as well.

Let me know how you get on.